GLOBALHEALTH : “All Around Oklahoma”
This 2009 campaign promoting enrollment to state and federal workers included outdoor, print, TV and radio, all communicating the GlobalHealth brand message of quality coverage with low cost and ease of use: “All around coverage. All around care. All around Oklahoma.”
JACKSON COUNTY MEMORIAL HOSPITAL : “This is my hospital.”
Jackson County Memorial Hospital in Altus, OK needed a brand message that would resonate with their patients, internal staff and the local community, for whom they play a pivotal social and economic role. Through Simon Hurst’s beautiful photography and Brett Grimes’ exquisite art direction, we created a campaign with an attitude of pride and empowerment: “This is my hospital.”
MOUNT ST. MARY CATHOLIC HIGH SCHOOL : “Learn for Life.”
MSM (Brian’s alma mater) was struggling with enrollment and brand identity issues. Creative powerhouse Paul Corrigan developed the initial brand direction and Robot House (with the help of Simon Hurst Photography) established a look, feel and message promoting The Mount’s family atmosphere and academic excellence. The school now has a waiting list for enrollment.
OKLAHOMA BLOOD INSTITUTE : “Whose Life Can You Save Today?”
Kaylee Rayburn had a liver transplant as an infant and blood from OBI saved her life. At age five she became our “sunflower girl” and the campaign ran for four years, including print, outdoor, radio, TV and many other uses of her iconic sunflower headdress.
OKLAHOMA BLOOD INSTITUTE : “Feel Good. Give Blood.”
After a successful four year run for the “Sunflower Girl” campaign, OBI wanted a fresh brand direction. Phillip Schroeder created a bold visual style for the empowering call-to-action “Feel Good. Give Blood.” – creating an unexpected color palette to differentiate from the competing American Red Cross signature red and black, as well as to engage new potential donors with a brand look expressing energy and power.
RRS OF OKLAHOMA : “Yeah, we do that.”
RRS of Oklahoma is the first new client of the 2009 full-time relaunch of Robot House. The Mandrino Brothers needed a modern, upscale look to communicate their relationship-based brand to their home & business remodeling clients in Edmond and north Oklahoma City.
SKIRVIN HILTON HOTEL : “Stay in Style. Skirvin Style.”
The Skirvin Hilton was successfully renovated after years of neglect and once again became the premier hotel of Downtown Oklahoma City. Along with the amazing art director Phillip Schroeder, we created a new brand look and message for the hotel, as well as the hotel’s Park Avenue Grill restaurant (“The Taste of the City”) and Red Piano wine bar (“The Hot Spot to Play it Cool”).
ST. ANTHONY FOUNDATION
A historic client of Robot House since almost the beginning, St. Anthony Foundation has given us many opportunities to work on excellent promotional materials, including their annual Saints Ball and Concours d’Elegance events, as well as logos, newsletters and brochures for their programs.
