Branding is easy.

But much like taking candy from a baby, it’s not easy for everyone. Whenever I’ve tried taking anything from either of my sons I either get a fist in the nose or a heel in the groin.

Branding is easy if you know how to do it — and it takes experience and skill and creative prowess to do it right.

Branding is listening. Absorbing. Marinating. Assembling a comprehensive overview of your client’s personality, strengths and points of difference and creating a strategic message to deliver that information in the most clear, most creative voice and manner.

Branding is fun. And though Robot House Creative is good — really good — at making it funny, what’s most important is that we make it real and true and relevant. That’s what makes it work.